Sometimes it's nice to have some coloring in your logs for better readability. You can output your logs via 
  tail
  
    Show archive.org snapshot
  
 and pipe this through 
  sed
  
    Show archive.org snapshot
  
 to add ANSI color annotations (which your console then interprets).
To print a log (e.g. rails log) and color all lines containing "FATAL" in red and all lines with "INFO" in green:
tail -f /path/to/log | sed --unbuffered -e 's/\(.*INFO.*\)/\o033[32m\1\o033[39m/' -e 's/\(.*FATAL.*\)/\o033[31m\1\o033[39m/'
Here are the most common color codes:
| Color | Font | Background | 
|---|---|---|
| Black | \033[30m | \033[40m | 
| Red | \033[31m | \033[41m | 
| Green | \033[32m | \033[42m | 
| Orange | \033[33m | \033[43m | 
| Blue | \033[34m | \033[44m | 
| Magenta | \033[35m | \033[45m | 
| Cyan | \033[36m | \033[46m | 
| Light gray | \033[37m | \033[47m | 
| Use default | \033[39m | \033[49m | 
There are even more colors than this, see this epic SO answer for more details Show archive.org snapshot !
Important
Remember to restore the default color after the content you want colored.
As typing this is kind of cumbersome, you may want to add a bash alias Show archive.org snapshot .
Side note: if you have colored output and want to remove the color annotations, see this card