If you're on Ruby 2.3+ there's a <<~ operator to automatically unindent HEREDOCs:

str = <<~MESSAGE
  Hello Universe!
  This is me.
             Bye!
MESSAGE

Do you need DevOps-experts?

Your development team has a full backlog? No time for infrastructure architecture? Our DevOps team is ready to support you!

• We build reliable cloud solutions with Infrastructure as code
• We are experts in security, Linux and databases
• We support your dev team to perform

Read more Show archive.org snapshot

If you have an older Ruby, you can use the String#strip_heredoc Show archive.org snapshot method from ActiveSupport. See Summarizing heredoc in ruby and rails for an example.

Technically, it looks for the least indented line in the whole string, and removes that amount of leading whitespace.