In order to lower friction and the hurdles to pass, users need to be provided with a reason to trust you with the information they supply. The time and effort required to complete a form should be appropriate for the task at hand. A constant battle between the reward for completing an action and the effort it takes to complete it, is at play at all times.

Growing Rails Applications in Practice

Check out our e-book. Learn to structure large Ruby on Rails codebases with the tools you already know and love.

• Introduce design conventions for controllers and user-facing models
• Create a system for growth
• Build applications to last

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