In Rails 3+, you can use:

class Project
  delegate :url_helpers, to: 'Rails.application.routes'

  def project_path
    url_helpers.project_path(self)
  end
end

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For Rails 2, use the attached Modularity Archive trait. It will give any Ruby class a method #url_writer, on which you can call URL helpers:

class Foo
  does 'write_urls'
  def self.class_method
    url_writer.session_path
  end
  def instance_method
    url_writer.project_path(5)
  end
end