A pull quote is a typographical technique in which an excerpt or quote from an article is duplicated within the article using a different formatting style so that it jumps out at the reader.

Do you need DevOps-experts?

Your development team has a full backlog? No time for infrastructure architecture? Our DevOps team is ready to support you!

• We build reliable cloud solutions with Infrastructure as code
• We are experts in security, Linux and databases
• We support your dev team to perform

Read more Show archive.org snapshot

Blatantly copying the excerpt of the pull quote into it’s own element is not the way to go. A pull quote is a purely visual technique, and therefore should not change the structure of the body. Next to that, a structural representation of the excerpt would be seen twice by people using feed readers or services like Instapaper, as well as be re-read for people who use screen readers. So how can we best author this into our mark-up?