A comprehensive introduction to sending HTML emails.
Intro:
HTML email: Two words that, when combined, brings tears to a developer’s eyes. If you’re a web developer, it’s inevitable that coding an email will be a task that gets dropped in your lap at some time in your career, whether you like it or not. Coding HTML email is old school. Think back to 1999, when we called ourselves “webmasters” and used Frontpage, WYSIWYG editors and tables to mark up our websites.
Introduction To Sending Email Link
Email List Best Practices
Analytics And Measuring Performance
Sending Score And Reputation Link
Sending Bulk Email
Email Clients
HTML Templates
Building HTML Email Templates
Using HTML Tables For Layout
Inline CSS
Buttons
Typography
Conditionals
Images And Media
Forms In Email
Gmail Actions
Preheader Text
Testing Email
MIME Multi-Part
Accessibility
Responsive Email Design
Automating Your Workflow
Looking To The Future
Conclusion:
Email design and development is a beast. It is a lot like building a web page… 10 years ago. Email client vendors haven’t been as progressive as web browser vendors in adopting new standards, and we users and companies don’t adopt new email clients like we do with web browsers. Add to that the rise of mobile, and we’re left in this state of having to support a convoluted mix of clients and versions.
My introduction here is a high-level overview; you could dive deep into every one of these points. Hopefully, it’s given you good insight into the world of building and sending email, and the code snippets and resources have added some hours back to your life.