criteria for evaluating software product ideas

Choosing the right product to develop is crucial. Great execution is also very important. But if you develop a product that no-one wants or no-one is prepared to pay for, then you are going to fail, no matter how well you execute it. You can often tweak a product or its marketing to make it more successful based on market feedback (‘pivot’) . But the less pivoting you have to do, the better. Below I list some of the criteria I think are important for evaluating the potential of new commercial software products.