URL rewrite XML

The following remaps services/view/index/url_key/param:

<global>
    <rewrite>
        <service>
            <from><![CDATA[#^/services/(.+)#]]></from>
            <to><![CDATA[services/view/index/url_key/$1/]]></to>
            <complete>1</complete>
        </service>
    </rewrite>
</global>

Complete tag:
if set to 1 magento will use the source layout handles otherwise it will use new layout handles associated with the rewrite.